Wendy Clark’s plans to merge Dentsu’s global brands to 6 from 160
Wendy Clark, the global CEO of Dentsu International, is about one-third of the way through cutting the global advertising group's brands to six from 160, and stripping away layers of management in the process. “We are simplifying our organisation and optimising our brand portfolio,” says Clark. In a briefing of market analysts, she says Dentsu had a strong June quarter, posting a record 17% organic growth rate.